The Team
Who We Are
Sidharth
Copywriter and professional scuba diver to a Jaggery creator. Sidharth started his career as a copywriter working with Orchard Advertising, a subsidiary of Leo Burnett. His job included writing compelling ad copy for promotional and marketing materials, sharing creative campaign ideas and working closely with ad executives on deliverables. Some of his clients included Wipro, SabMiller and Lenskart.
Wanting to explore other than a 9-5 job, Sidharth took up scuba diving in the Andamans. He worked with Lacadives, a diving company owned by ad guru Prahlad Kakkar. Alongside he continued working with content, he worked on website content, scripts for documentaries, copy for coffee table books and more.
Nia
Communication/brand specialist and yoga teacher to a Jaggery creator. Nia comes with 12 years’ experience in delivering integrated campaigns across PR, marketing and social media channels. She has delivered strategic and creative consultancy for brands in the e-commerce, retail, fashion, lifestyle, travel & hospitality sectors.
In her last job, she developed the company’s strategy to grow the digital vertical in Bangalore and subsequently in the other cities where the company had their presence. She worked closely with the top management to prospect and convert new businesses. With HR to create common goals to achieve the desired company culture. With the PR teams to embrace integrated communications and move away from the traditional way of public relations.
A regular yoga practitioner for the last 8 years, she completed her 200 hour TTC in Hatha yoga and is now a practising yoga instructor as well.
PRAHALAD
Psychology major to digital marketing professional to a Jaggery creator. How people think, why they behave in a certain fashion, what makes communities tick, what causes discord, what brings people together and what makes them fall apart? These questions were fascinating and the reason Prahalad studied psychology. From studying individuals, Prahalad moved on to communities while he did his post-graduation in social work, majoring in Medical Psychiatry. To bring people together in harmony became an agenda.
He soon realised that social media was going to be the new way of forming larger communities, without physical boundaries and constraints, and used his skills as a psychologist and social worker in advertising, working with agencies like Interactive Avenues and Omnihub.
VIVEK
A design thinker and visual storyteller to a Jaggery creator. He has been working in content creation for the last 6 years. He has worked with multiple brands, helping them through the various stages of the content creation process from conceptualization, writing, photography, videography, design and video editing.
Trained in professional photography, he is passionate about visual communication. His experience as a UI/UX designer and technology consultant has ensured a focus on design language and a process driven approach when handling projects. Some brands he has worked with include Slurrp Farms, Scroll, Salesforce, TIPSessions and Light & Life Academy.
Rida
Rida Ateeq is a seasoned publicist with over a decade of experience in the industry. She has a proven track record of building successful brands and promoting thought leaders across a variety of sectors, with a particular focus on corporate tech and health tech.
Rida has worked with more than 100 brands, including high-profile clients such as Uber, Fortis Hospital, and Manipal Hospital. She has extensive experience handling PR mandates at both the international, national, and regional levels, as well as creating and executing unique events for her clients.
When she's not working, Rida enjoys unwinding with her passion for painting, which she finds both relaxing and meditative.